How to Write What People Like to Read

This handy reference guide is a must for enhancing your professional development by writing clear and concise business copy. Written by Cheryl Reimold, author of The Language of Business and columnist for TAPPI JOURNAL, this book breaks effective writing down into eight simple rules. The book addresses the important rules to being an effective writer, including: keeping it lean, making it personal, active versus passive voice, action words and putting related concepts together. 1994. 24 pages, soft cover.