Although commerce is a driving force for our technologies, TAPPI
technical sessions are not a platform for commercial (sales) presentations.
Presentations that are technical and objective enhance the credibility of the
presenter and his or her organization. Restricting commercialism ultimately
benefits both the presenters and the TAPPI audience.
Excessive use of brand names, product names, logos, failure to
substantiate performance claims, and failure to objectively discuss alternative
methods, processes or equipment are indicators of a commercial sales
Please follow the guidelines below to avoid commercialism when preparing
papers and presentations for TAPPI. See Guidelines for Preparing Paper and
Presentations for help on technical content and style.
Note: If the technical paper you
submit does not comply with TAPPI guidelines, it will not be printed in the
proceedings. You will be notified if any issues need to be addressed, and will
have an opportunity to correct the problem.
- Company Names: Excessive use of company name will be
prohibited (no more than three
times in the paper).
- Names or logos of any company supplying goods or
services must not appear on graphics.
- References to Commercial
Installations: Reference to specific installations of products or utilization
of services is allowed, but only to the extent that such disclosure complies
with TAPPI's Antitrust Policy and Commercialism guidelines and is necessary for
a full understanding of the technical point under discussion.
- Trade Names: Excessive use of brand
names, product names, trade names, or trademarks is forbidden. A general
guideline is to use trade names and product names once in the beginning of the
paper or presentation, and thereafter, to use generic descriptors, or neutral
designations such as Type A, Type B, Type C, etc.
- Capabilities: Discussions of
corporate capabilities or experiences are prohibited unless they pertain to the
specific presented data.
- Graphics that primarily promote a
product or service will not be allowed.
- “Industry Practice” Statements:
Reporting the extent of application of technologies, products or services
should reflect the extent of application of all generically similar technologies,
products or services in the field.
- Ranking: Although general
comparisons of products and services are prohibited, specific generic
comparisons that are supported by the reported data are allowed.
- Confidential Information: Some
information about products or services described may be proprietary to the
author’s company or to the user of the products or services, and, therefore,
not be publishable. Conclusions and/or comparisons may be made only on the
basis of reported data
Specifically for Presentations
- Company name and logo may be
displayed on the first slide only.
- Graphics should relate specifically
to the technical presentation.
- Graphics that are not included in
the pre-print must be reviewed in advance by TAPPI staff and have been
determined to comply with TAPPI's commercialism guidelines and TAPPI's
- All presentations must be in
compliance with TAPPI’s
and the above Commercialism policies. Your deck will be reviewed prior to your
session. Any slides that are not compliant will not be allowed in your
- Presentations are encouraged to use
TAPPI’s slide deck template for uniformity and adherence to the commercialism
Interpretation and Enforcement
- Reviewers of papers will accept
only those papers that comply with these guidelines.
- Session Chairs are responsible to
monitor the compliance of presentations to these guidelines.
- While both TAPPI staff and
technical reviewers will check manuscripts and graphics for commercialism,
ultimately it is the responsibility of the Conference Technical Program Chair
to enforce the guidelines through his or her Committee Technical Program Chairs
or Session Chairs.
- The author's employer will be
notified in writing about the violation. Continued violations will result in a
ban of presentations from the presenter’s company at TAPPI conferences for up
to two years.