Although commerce is a driving force for our technologies, TAPPI technical sessions are not a platform
for commercial (sales) presentations. Presentations that are technical and objective enhance the
credibility of the presenter and his or her organization. Restricting commercialism ultimately benefits
both the presenters and the TAPPI audience.
Excessive use of brand names, product names or logos, failure to substantiate performance claims, and
failure to objectively discuss alternative methods, processes or equipment are indicators of sales
presentations. Note: If the technical paper you submit does not comply with TAPPI guidelines, it will not
be printed in the proceedings. You will be notified if any issues need to be addressed, and will have an
opportunity to correct the problem. Here’s how to avoid some common violations:
Technical Content of Papers
Company Names: Excessive use of company name will be prohibited (no more than three times in the paper)
- Capitalization of Words within a Sentence: Capitalization of words within sentences should only be used for
proper nouns (i.e. Words like spruce, winders, analyzer, softwoods, hardwoods, etc. should not be
capitalized, italicized, or printed in bold)
- Original Work: The author should present new technical information that promotes the technical
advancement of the industry.
- Substantiating Data: If products or services are described, all reported capabilities, features or benefits must
be substantiated by data or by an explanation as to why the data are unavailable
- References to Commercial Installations: Reference to specific installations of products or utilization of
services is allowed, but only to the extent that such disclosure complies with TAPPI's antitrust guidelines and is
necessary for a full understanding of the technical point under discussion
- Trade Names: Excessive use of brand names, product names, trade names, or trademarks is forbidden. A
general guideline is to use trade names and product names once only, and thereafter, to use generic descriptors,
or neutral designations such as Type A, Type B, Type C, etc
- “Industry Practice” Statements: Reporting the extent of application of technologies, products or services
should reflect the extent of application of all generically similar technologies, products or services in the field.
- Ranking: Although general comparisons of products and services are prohibited, specific generic comparisons
that are supported by the reported data are allowed.
- Confidential Information: Some information about products or services described may be proprietary to the
author’s company or to the user of the products or services, and, therefore, not be publishable. Conclusions
and/or comparisons may be made only on the basis of reported data
- Capabilities: Discussions of corporate capabilities or experiences are prohibited unless they pertain to the
specific presented data.
- Graphics that primarily promote a product or service will not be allowed.
- Graphics should relate specifically to the technical presentation.
- Names or logos of companies supplying goods or services must not appear on graphics, except on the first slide
of the presentation.
- Graphics that are not included in the pre-print must be reviewed in advance by TAPPI staff and have been
determined to comply with TAPPI's commercialism guidelines and TAPPI's antitrust guidelines.
Interpretation and Enforcement
- Reviewers of papers will accept only those papers that comply with these guidelines.
- Session Chairs are responsible to monitor the compliance of presentations to these guidelines.
- While both TAPPI staff and technical reviewers will check manuscripts and graphics for commercialism,
ultimately it is the responsibility of the Conference Technical Program Chair to enforce the guidelines through
his or her Committee Technical Program Chairs or Session Chairs.
The author's employer will be notified in writing about the violation. Continued violations will result in a ban of
presentations from the presenter’s company at TAPPI conferences for up to two years.