Say no to greenwashing!
Companies’ claims to ‘go green’ by only allowing e-receipts
and paperless billing are deceptive and wrong.
As we all know, it seems to be a way for companies to save
money. Not to say that all the companies that deemed this slogan as the way to
go wrongly hoped to save a few bucks. They may have been misled or not thought
about the negative effects this could have on well-managed North American
In new research by TwoSidesNA, it was found that consumers
are no longer falling for this marketing tactic. People are now realizing that
this is just a scheme and in no way is the use of paper or paper products
related to deforestation in North America as long as resources are continuously managed.
Check out these new
results and the rest of the anti-greenwash
campaign and tell us what you think on our social media at Join TAPPI on Facebook, TAPPITWEETS on Twitter, TAPPI
Member Group on Linkedin or start a conversation with TAPPI Connect!