November 7, 2012 | ||||||||
Using a scientific approach to troubleshoot process problems | ||||||||
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Corrugated
Packaging--Flying the Flag for British Fruit and Vegetables Fresh produce suppliers
are being urged to use corrugated packaging to boost brand recognition,
such as by capitalizing on the patriotic themes of the summer, for flagging
up the best of British fruit and vegetables.
Celebrations to mark the Queen's Diamond Jubilee and London Olympic
Games, provided many exciting branding opportunities which growers need
to make the most of to ensure their goods stand out to attract a larger
slice of the action.
Many commercially grown fruit and vegetables are indistinguishable
from each other so branding produce on packaging from source to shelves
is an ideal opportunity. There has never been a better time to make
corrugated retail packaging do more than just provide protection for
goods in transit.
However, there is no doubt that growers are looking to take up this
opportunity in the presentation of their products and increasingly they
are more conscious of adding value and minimizing waste.
A RECENT SURVEY CPI commissioned a poll of predominately food and beverage manufacturing
companies and it revealed that corrugated cardboard is rated the first
choice packaging material by 79% of the businesses contacted.
80% of respondents thought corrugated is either very important or critical
to the future of their business, and 83% agreed with the statement that
"corrugated shelf ready packaging helps promote product or brand in
store."
These figures underline the fact that the UK Corrugated Industry is
at the forefront of innovation and high quality attractive shelf ready
packaging (SRP) and options are now available for an extensive range
of fresh produce such as salad crops, exotic fruits and stone fruits.
The Corrugated Industry understands all aspects of the supply chain
and works with retailers, category managers, growers, importers, agents
and packers to ensure the best solutions for all fresh produce companies,
irrespective of size or location.
CPI Director of Packaging Affairs, Andy Barnetson, said: "Corrugated
offers much more for fresh produce than just a standard cardboard box.
There are solutions for cost-effective SRP with quality printing that
can make products eye-catching at the point of sale.
"With the unique set of events taking place in the UK during 2012,
Jubilee-themed packaging is featured prominently on products from chocolate
bars to butter and pork pies. Fresh produce can also tap into this patriotic
spirit using the extensive range of innovative retail packaging designs
available from the UK Corrugated Industry."
In addition to innovative branding, environmental concerns are also
impacting on the fresh produce industry. With initiatives to reduce
packaging waste and packaging weight to the fore, producers are under
pressure to adopt packaging methods to meet the needs of retailers.
The Corrugated Industry is proud to use and promotes a sustainable
and renewable material, over 80% of which is recycled, saving an area
the size of Greater London from landfill every four months. (Note: Between
1990 and 2010, the UK Papermaking Industry reduced total energy use
by 34% per tonne of paper made, and annual emissions of fossil carbon
dioxide by 1.6m tonnes or 42%. The 80% recycled rate of corrugated cardboard
boxes gives the corrugated industry the best UK recycling rate of all
packaging materials. Of the fibres used to make paper in the UK, over
70% comes from paper collected for recycling by households and businesses.
The rest comes mainly from virgin wood fibre from trees grown in sustainably
managed forests.)
Produce growers need packaging partners who can respond quickly to
changing demands with the equipment and support needed that also make
their goods stand out from the crowd--corrugated packaging can do all
this and more.
The Confederation of Paper Industries (CPI) represents the supply
chain for paper, comprising recovered paper merchants, paper and board
manufacturers and converters, corrugated packaging producers and makers
of soft tissue papers. It aims to unify the UK's paper-based industries
with a single purpose in promoting paper's intrinsic value as a renewable
and sustainable fibre-based material, enhancing its competitiveness
through seeking to reduce legislative and regulatory impacts and in
spreading best practice. For more information visit www.paper.org.uk
or contact Annabel Cotton at: acotton@paper.org.uk.
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