P&PB's 'Power 15' Packs a Punch in Print

Papermakers know that print matters—not only to support our thriving industry, but to enrich our lives in countless ways. That's why the Paper and Packaging Board—as part of its successful "How Life Unfolds" campaign—has launched an appealing program to encourage US consumers to read in print this summer.

Drawing on the fact that people are highly receptive to the advice and daily practices of business leaders, Paper and Packaging—How Life Unfolds has curated a 2019 Power15 List: a compilation of short but impactful print pieces recommended by some of the sharpest minds in business today. To make these "power reads" more accessible, the Paper and Packaging Board spoke with business leaders from a diverse range of backgrounds and industries about the micro-read (a single book chapter, magazine article, or essay) that they return to again and again. The campaign both positions reading in print each day as a best practice for success, and provides consumers with a tangible, accessible resource that drives from awareness to consumption.

The list covers topics from how to build a more ethical business to rethinking workplace inequality. Designed to make reading accessible, all pieces are available for anyone to buy or print at howlifeunfolds.com/15pages.

The Power of Paper and Print
Some say that many CEOs read a book a week—a figure that, though inspiring, may seem daunting to many, notes the Paper and Packaging Board. Yet even reading only 15 pages a day delivers key benefits, including increased language and mental development and improved memory. According to the Paper and Packaging Board, 92 percent of educators agree that reading 15 pages a day on paper can benefit any student, and the same is true for adult learners. Those 15 daily pages help spark big ideas, stoke innovation, and create a lasting connection to learning that makes leaders successful.

"The information overload we face often makes reading feel even more daunting; we wanted to reconnect people with a digestible, tactile reading experience, via short pieces they can easily print or bookmark," says Mary Anne Hansan, president of the Paper and Packaging Board. "This group of leaders proves that even short reads can help inspire new ideas, new ways of thinking and stronger leadership skills. We're honored that they've shared their love of the written word with us for this year's Power15 List."

Below you will find the Paper and Packaging Board's list of "bite-sized reads for business breakthroughs." You can read the recommendation of each business executive, and click the title to read or purchase the source books or articles.

Paper and Packaging Board—How Life Unfolds POWER 15 LIST

Radical Candor by Kim Scott, Chapter 1: "Building Radically Candid Relationships"
Recommended by: Laura Whipple, Co-Founder & CEO of Scout Books
"If you want to learn more about being a strong leader while staying human, start with the first chapter of Kim Scott's powerful book, Radical Candor. In these easy-to-read 15 pages, she reminds all of us that relationships, not power, drive you forward as a leader."

Bad Blood by John Carreyrou, Chapter 25
Recommended by: Kirsten Daru, VP General Counsel at Tile
"Not only was this a page turner I couldn't put down, but it's also a good reminder that transparency and integrity are central to every enterprise's success. If you don't want people to know about a particular business practice, it's a good sign you shouldn't do it!"

The Confidence Gap by Katty Kay and Claire Shipman, The Atlantic, May 2014 Issue
Recommended by: Tricia Han, CEO of Daily Burn
"Why are women under-represented in top leadership roles? How do we navigate challenges in the workplace? Is there just one path to success? There's lots of interesting research out there to experiment with. This piece is one of the perspectives I talk about with other women all the time."

The Moon: A Giant Leap For Mankind, TIME Magazine, July 1969 Issue
Recommended by: Bruce Schroder, President of Moe's Southwest Grill
"I love this Time Magazine article chronicling the moon landing back in 1969. It squarely affirms the art of the possible: 'It was, in any event a shining reaffirmation of the optimistic premise that whatever man imagines he can bring to pass.'"

Dare to Lead by Brene Brown, Part 2, "Living Into our Values"
Recommended by: Erin Condren, Chief Style Officer & Founder of Erin Condren
"I love how this book champions the power of vulnerability in being an effective leader. As we add to our ever-expanding team, it's exciting to witness and harness this new wave of leadership, and books like this inspire me to keep up! I recommend earmarking the section that sets out the 4 key skill sets for success."

Reddit co-founder Alexis Ohanian warns always-on work culture creating 'broken people' by Kelsey Gee, Wall Street Journal, May 21, 2019
Recommended by: Mike Grillo, Co-Founder & CEO of Gravity Products
"As a founder and CEO, there is some instant gratification from the likes you get on Instagram when you post pictures of the team working late hours and 'hustling'. It almost encourages an unsustainable pace. Alexis's perspective as a founder who has come to realize the dangers of this culture gives entrepreneurs like myself permission to prioritize self care."

What the hell is going on by David Perrell
Recommended by: Eric Warner, Brewmaster at Karbach Brewing Co.
"This is one of the most eye-opening essays I've read this year. It focuses on how the rapid transformation from 'information scarcity to information abundance' has dramatically reshaped commerce, education and politics. As an entrepreneur in the CPG space, the opening section on commerce was most inspirational for me."

Why Every Startup Needs "Pillar People" First by Suzanne Abate
Recommended by: Ashley Sumner, Co-Founder of Quilt
"In the start-up world, hiring can be one of the hardest activities—and one of the most important. This framework helped me think about how I want to approach interviewing, and who I want alongside me building Quilt. Having pillar people on your team makes all the difference!"

The Power15 List is easy to dip into on weekend trips or the daily commute, helping keep your mind sharp and ready for the next big breakthrough. Join Paper and Packaging – How Life Unfolds and the pledge to read 15 Pages a Day at howlifeunfolds.com/15pages.

For a modest investment of $174, receive more than US$ 1000 in benefits in return.
Visit www.tappi.org/join for more details.