The Science of Cues: Balancing Warmth and Competence in Male-Dominated Industries

Our brains make split-second judgments of warmth and competence that determine how we are perceived and trusted. Drawing on the research of Vanessa Van Edwards’ Cues and additional social-science insights, this session explores the subtle behavioral signals that influence credibility and connection. Participants will learn how warmth and competence cues show up in facial expressions, tone, body language, and word choice—and how these cues affect perceptions in male-dominated environments. Through relatable examples and practical reflection, leaders will discover how to calibrate their presence for different contexts, strengthen their executive presence, and communicate in ways that foster respect and collaboration.

Job Titles that Should Attend: 

• Emerging Leaders
• Supervisors
• Managers
• Senior Engineers
• Project Leads
• HR and L&D Professionals

Type of Companies that Should Attend:

• Manufacturing
• Paper & Packaging
• Engineering
• Technical Services
• Any industry seeking stronger communication and leadership impact  

Learning Outcomes: 

1. Recognize verbal and nonverbal cues that signal warmth and competence.
2. Analyze how these cues affect perceptions of credibility and trust, particularly in male-dominated contexts.
3. Apply simple techniques to project balanced warmth and competence in meetings, presentations, and everyday interactions.

Nikki Evans, MBA, PCC, ITCA, is the Chief Thought Provoker at Ridgeline Coaching, where she helps leaders and teams strengthen communication, trust, and performance. A former IT executive turned executive coach, Nikki blends neuroscience, behavioral research, and practical leadership tools to make workplaces work better. She is passionate about helping leaders navigate the balance of warmth and competence—especially in technical and male-dominated industries—so they can connect authentically and lead with influence. Nikki holds advanced credentials in executive and team coaching and frequently speaks on leadership and organizational culture.